Are you responsible for content creation in a large organisation and have you decided to outsource (part of it)? If so, you will be giving feedback on other people’s texts on a regular basis. How do you do that as efficiently as possible? What should you look out for when giving feedback on content creation? …

In the rapidly evolving world of content creation, staying updated with the latest trends and tools is crucial for success. In this vein, Create, our inspiring online event, brought together passionate content creators from around the globe to explore the realms of copywriting, social media, multimedia, and content tools. Missed it? Read on for a …

There really are no limits to what software as a service can do. However, there are ways to communicate what you’re selling more effectively. Since the cost of developing SaaS tends to be higher than other products – something the gurus at Acropolium estimate between $20,000-$700,000 – there’s a lot riding on good marketing. Prospects must understand why they …

Chatbots are an emerging trend in the marketing and service landscape. They appear more and more often on web pages, social media and apps. Chatbots are automated conversational partners that can work completely independently. They don’t have fixed hours or days off, and they ensure that your business has a point of contact anytime, anywhere. …

It might happen before you know it, while presenting a new content strategy to the management board: you are outlining the objectives and a sudden shift takes place: lead generation becomes demand generation, and nobody notices. It might seem like an insignificant slip of the tongue, but this word choice is not so innocuous. The …

For many companies, collecting contact details is an important, if not the most important, objective of their content marketing strategy. Lead generation is the link they want to create between content and sales. Strikingly, recent years have shown that the way to generate leads is to create extraordinarily strong content. Only what is valuable earns a lead. …